Focus group discussions are assisted by a semi-structured questionnaire that the moderator uses flexibly depending on the speed and sequence of ideas of the group. This research does not result in representative, statistical data but in linguistically and visually uttered statements, opinions, feelings and descriptions of the consumer – their analysis provides insight to the universe of consumers. In focus group research projective techniques are used on a regular basis. These help members of the group in a playful form to reveal their hard-to-define feelings, needs and expectations, which they are often not aware of themselves.

You can look behind the numbers if you examine your product or service with the aid of focus group surveys!

The whole procedure of focus group discussion is recorded in audio-visual form thus helping assessment and the analysis of variations in the connections between group members. The survey is done in a room which is equipped with so-called ‘detective tricks’ therefore the client can also be present in the life of the group without their awareness of this fact.

We enhance reliability and authenticity of the research by a special online selection of focus group samples!

Focus group surveying can be applied separately to test products and advertisements or combined with quantitative surveys: to obtain information beforehand or to supplement data and understand market processes afterwards.

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