As a sociologist, I have been working in the field of market research for more than 25 years and I have been running NRC, Hungary's first online research company, for more than 23 years. Many people ask what NRC stands for, so I'll tell you now: Net Research Center, which I founded with two friends in September 1999, when internet penetration was still in the single digits.

In the past years, besides market research, I have gained a lot of experience in software development, service design, CX-focused customer experience research, workshop facilitation and as these are my love projects, I am happy to help large domestic companies in their data-driven service and product development work.

In the last 25 years, we have pioneered many things in online market research, but it is not our solutions and our results that I am most proud of, but my old and new colleagues, the people we work with every day, together with our clients, to create better and simpler services and products for the Hungarian population.

Me, that's why I love this profession, that's why I love being an NRC.